{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many deluxe brands drive direct exposure through social networks advertising and marketing, celeb collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed much in years; it does not have TikTok, and does not provide celebrit